298
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Oct 9, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Dr Martens is biggest UK retail winner on Instagram says new ranking

Published
Oct 9, 2018

UK retailers are making the most of the opportunities presented by social media, but some are doing better than others at this and a new ranking shows that Dr Martens is the top British vendor on Instagram.

The ranking also shows that footwear brand Ecco has the best engagement rates on its posts (5% compared to the average of 0.77%) and that Topman is beating both Topshop and Primark.


Dr Martens



The data comes from Red Hot Penny with its Social Scorecard, study having examined the state of the UK’s best known store brands’ social media engagement.

It actually ranked 110 of the UK’s largest high street fashion and accessories chains, looking at their Instagram activity and ranking this along with their follower numbers and post engagement rates. 

As mentioned, @drmartensofficial came out on top with its mix of street style shots, user generated content and the latest from its collections and lookbooks. It’s closely followed by “global power brands” Guess, Urban Otfitters, Timberland, Hollister and athleisure giant Lululemon.


Red Hot Penny


Surprisingly though, Topman (@topman) came in at number seven, beating its sister brand Topshop (@Topshop) which was only in 14th place. The company said that this was “driven by the higher rates of engagement achieved by Topman’s fashion-focused posting.”

Tommy Hilfiger was in eighth position, ahead of Primark, Nike, Adidas, Levi’s, The Kooples, and Topshop, as mentioned. 

There was worse news for M&S which, despite its massive market share was only in 24th place. And another giant, Next, was also lower down than it might like, in 32nd spot.

Copyright © 2024 FashionNetwork.com All rights reserved.