Dior to open second point of sale in the Netherlands at De Bijenkorf

Christian Dior is opening a shop-in-shop at the Amsterdam branch of high-end department store, De Bijenkorf. Menno Born, director of Christian Dior Couture the Netherlands, announced the news to Dutch newspaper, De Telegraaf.

According to Menno Born, the Dior shop at De Bijenkorf is to be a step in the right direction for Dior as he believes that the department store is “like a magnet,” pointing to the success of De Bijenkorf in a statement to the Dutch newspaper.

Dior opened its first Dutch branch in 2014 with a boutique located in the popular shopping street, P.C. Hooftstraat, in Amsterdam. The French couture house already has a cosmetics counter at De Bijenkorf. In addition to this, the new shop-in-shop will offer leather goods, accessories and footwear. 

Simon Goudsmit founded De Bijenkorf in 1870. Since 2011 the department store has been a part of Selfridges Group Limited, a company of the Canadian company, Wittington Investments Ltd. De Bijenkorf currently has 9 branches, including 3 flagship stores, nationwide. 

The Dior store at De Bijenkorf is set to open in Summer 2016.

By Shomara Roosblad