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Dior opens new men's boutique in SoHo

Published
Feb 6, 2020
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Dior has opened its newest men's boutique in New York City's SoHo neighborhood. 


Instagram @dior


Located adjacent to the Dior women's SoHo boutique, the new men's shop offers a variety of Dior Men leather goods and accessories displayed in glass cases, while the brand's ready-to-wear collection can be found suspended from the store's ceiling on champagne finished rails. 

The store's interior design features a clean, contemporary décor, complete with light oak wood floors and off-white textured walls decorated with white onyx panels. 

The LVMH-owned brand has unveiled several new brick-and-mortar locations within the past year, including a Dior Men location in Hawaii; three new Tokyo stores opened between October 2019 and January 2020; two stand-alone stores in Mexico City; and a new three-floor boutique on the Champs-Élysées, among others. 

In late January, LVMH posted another year of record sales with a global turnover of €53.7 billion ($59 billion) in 2020, a 15% increase on the previous year. In addition to Dior, some of LVMH's other brands include Louis Vuitton, Givenchy, Bulgari, Veuve Clicquot, Sephora, and, as of this month, Tiffany & Co

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