Diane von Furstenberg launches clothing rental service 'DVF Link'

By

Gabriella Lacombe

Published
Feb 6, 2020

Diane von Furstenberg is entering the clothing rental market with the launch of DVF Link, a new in-house clothing subcription service. 

Available at dvflink.com, DVF Link is an monthly online subscription rental service that gives users access to hundreds of the brand's styles, excluding shoes and accessories, for one flat fee. Users can select four pieces per box, and subscriptions include unlimited exchanges and complimentary shipping both ways. 

Currently, DVF Link offers styles in sizes XXS through XL and 00 through 16, and ships to subscribers in the continental United States, Puerto Rico, the Virgin Islands, Saipan and Guam.

Diane von Furstenberg joins rental services like Rent the Runway and Le Tote, as the clothing rental market continues to expand with consumers looking for new ways to update their wardrobes and shop more sustainably.

According to an Allied Market Research report, the global online clothing rental market was valued at $1.013 billion in 2017, and is estimated to reach $ 1.856 billion by 2023, registering a CAGR of 10.6% from 2017 to 2023.