Diamanti Per Tutti pushes deeper into travel retail, works with Harper Dennis Hobbs

By

Nigel TAYLOR

Published
Oct 5, 2021

Diamanti Per Tutti (DPT) wants to push deeper into the global travel retail sector. So the contemporary Belgian jewellery brand has appointed strategic retail consultancy Harper Dennis Hobbs (HDH) to assist in its journey.

Having grown its footprint this year, successfully launching in Asia in January via a dedicated travel retail boutique within the T Galleria by DFS mall in Hong Kong, now HDH aims to grow the brand in North America, South America and Europe within airports, cruise ships and on ferries. Specifically, the consultancy will help promote its exclusive travel range ‘Wanderlust’.

Edward Verté, CEO of DPT, said of the appointment: “Our partnership with Harper Dennis Hobbs confirms our commitment to roll out Diamanti Per Tutti within the global travel retail channel. [Its] network, expertise and very committed travel retail team will undoubtedly help us in doing so faster and better”.

Founded in 2013 in Antwerp, Diamanti Per Tutti (‘Diamonds for All’) so far operates 14 standalone boutiques in Belgium, Hong Kong, Singapore and Shanghai and numbers 200 stockists across 14 markets worldwide.

Simon Black, executive director at Harper Dennis Hobbs, added:  “We are looking forward to first showcasing the brand at the upcoming TFWA show in Cannes. Diamanti Per Tutti could not be more perfect for travel retail due to its product range, price point and point of sale fixtures - as well as the brilliant brand story.”