Decoded Fashion teams up with Kirkwood

By

Cajsa Lykke Carlson

Published
Apr 30, 2015

Decoded Fashion, the global event series connecting decision-makers in Fashion, Beauty and Retail with emerging and established technology companies, has announced a collaboration with footwear designer Nicholas Kirkwood.

"The Kirkwood Challenge" is described as the world's first tech competition on luxury and looks for "innovative startups and entrepreneurs, who can pitch ideas on how to use technology to help to create pride and loyalty, to reinforce and prove originality in brand concept and design, and to enhance the shopping experience in-store and online for the Nicholas Kirkwood brand."

Entries can be submitted until May 8 and will be judged live during the Decoded Fashion London Summit on Thursday, May 21 by Kirkwood, his co-founder and Creative Director, Christopher Suarez and Aiden Aldred, Kirkwood's PR & Communications Director. The winner will get to choose a pair of Kirkwood shoes and be introduced to other luxury brands for possible collaborations.

In the past, Decoded has worked with AllSaints, Westfield, OTB and The Simon Group on different challenges.