DKNY partners with Emily Ratajkowski

By

Kate Dingwall

Published
Mar 14, 2017

DKNY has tapped Emily Ratajkowski for the brand’s new intimates, hosiery and sleepwear campaign, titled #GoodMorningDKNY.

Shot in New York City, the campaign includes a series of images as well as a video spot. The fashion film emulates DKNY's bold 'New York' heritage: the film follows Ratajkowski as she wakes up in Manhattan and hits the streets wearing nothing but DKNY’s new intimates line. The correlating campaign finds Ratajkowski lounging around a home wearing the new intimate offerings.

The film was shot by Clare Richardson, who has worked with Theory, Narciso Rodriguez, Tiffany & Co, Thierry Mugler, Mango, and Prabal Gurung on campaigns.

The new line of DKNY intimates, hosiery and sleepwear will be available at DKNY retail locations, as well as Nordstrom, Lord + Taylor, and Macy’s. Price points sit between $12 and $62.