Credo Beauty names former Aesop exec as CEO

By

Benjamin Fitzgerald

Published
Feb 2, 2022

U.S. skincare brand Credo Beauty announced on Tuesday the appointment of Stuart Millar as chief executive officer, effective immediately.

Millar will be responsible for accelerating Credo's retail growth, driving product innovation within Credo-owned brands and continuing to build on the company's industry-leading sustainability standards.

​"The health, safety and sustainability of products are top of mind for people today - and Credo exists because of these core pillars," said Credo co-founder, Annie Jackson. "I am so thrilled to have a partner like Stuart join Credo - he lives our values in his own life as well as in the Aesop brand he has been so instrumental in building."

Millar is a beauty and fashion industry veteran with over 20 years of experience. Most recently, served as the general manager and president of Aesop Americas, where he drove expansion in the U.S., Canada and Brazil. Prior to that, Millar spent ten years at G-Star, dedicated to growing the UK/Ireland and North American businesses.

"I'm extremely excited to join Credo, and look forward to working with Annie and the team to further their successes and grow the business," said Millar.

"As clean and sustainable beauty becomes top of mind for a much broader consumer base, we have an incredible opportunity to build on Credo's trusted voice in the space."

San Francisco-based Credo was founded in 2015 by beauty industry veterans, Annie Jackson, and the company's late founder, Shashi Batra.