Converse opens pop-up shop in London’s Soho

By

Barbara Santamaria

Published
Apr 26, 2019

Converse will be hosting a special two-day pop-up store in Soho in partnership with Browns to celebrate the launch of its new Converse x Koché x Feng Chen Wang x Faith Connexion collection.

Opening on Friday 26 April until Sunday 27, the space will showcase how Koché, Feng Chen Wang and Faith Connexion each approached the design project through their respective lens. The result is collection of women’s clothing, footwear and accessories that is filled with bold colours, prints and reinterpreted athletic silhouettes.

Each brand worked independently on the range, which is Converse’s largest collaborative clothing line to date. The project introduces new styles and cuts, but most notably, it paves the path for the footwear brand to further explore its collaborative identity in the future.

Also showcasing Converse’s celebration of global creative communities, the space will be curated by members of the Converse Spark Progress community, including Foundation FM. There will be a programme of events including DJ sets and live broadcasts, panel discussions with the designers, and tours of the space as well as an exclusive acoustic from Celeste.

The pop-up store will open on 26-27 April at 54–57 Great Marlborough Street, London.