×
789
Fashion Jobs
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Manager
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Group Buying Manager
Permanent ·
EASY JOB CENTRE
Sales Executive (Woven Fabric) (Ref no.: 052774)
Permanent · HONG KONG
EASY JOB CENTRE
Technical Manager (Bra & Underwear) (Ref no.: 036207)
Permanent · HONG KONG
EASY JOB CENTRE
Senior Sales Executive (Woven Fabric) (Ref no.: 054126)
Permanent · HONG KONG
EASY JOB CENTRE
Sales Manager (Woven Fabric) (Ref no.: 054125)
Permanent · HONG KONG
EASY JOB CENTRE
Sales Manager (Woven) (Ref no.: 054677)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
奢侈品牌服飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
E-Commerce Brand Manager 25-40k (T-Mall, Taobao, Wechat Store, Etc)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) Key Account / Category Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
名牌手袋 / 鞋履 / 配飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
Fashion Buyer / Demand Planner / Merchandiser (Rtw, Accessories) 25-35k
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
Human Resources Officer (c&b / Recruitment)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) E-Commerce (Digital) Manager 35 - 50k (Marketing, Online, New Channel, Retail)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
時尚品牌服飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) Production / Operations Manager (Manufacturing, Base in Dongguan)
Permanent · HONG KONG
EASY JOB CENTRE
IT Support (Garment) (Ref no.: 053827)
Permanent · HONG KONG
EASY JOB CENTRE
Analyst Programmer (Hardline / Garment Buying Office) (Ref no.: 047237)
Permanent · HONG KONG
EASY JOB CENTRE
Programmer (Hardline/ Garment Buying Office) (Ref no.: 049608)
Permanent · HONG KONG
HILLMAN ROSS
Senior Manager - Commercial Analysis
Permanent · HONG KONG
HILLMAN ROSS
Assistant General Manager, Technical (Lingerie)
Permanent · HONG KONG
HILLMAN ROSS
Sales & Marketing Executive - Appeal
Permanent · HONG KONG

Coach stages surprise Halloween parade in London

Published
today Oct 31, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Coach staged an unusual marketing activation on Wednesday evening with a Halloween parade in central London. The company enlisted 20 horses and 10 carriages for the parade that featured a mix of Halloween-appropriate spookiness/gore with a strong touch of glamour, entertainment via Coach-clad acrobats, a heavy dose of Americana (think a spooky Statue of Liberty) and a strong heritage feel courtesy of those horses and carriages.


The Coach Halloween parade in London


Such parades are a far from common happening in the UK, despite the increasing popularity of the spooky holiday in the country in recent years and it was a powerful piece of retailtainment. It also reflected the lively atmosphere that continues to be seen in London’s West End due to tourist spending, even though many UK shopping destinations are struggling to boost or even maintain footfall at present.

TV presenter Maya Jama was the star of the show, dressed in a metallic sleeveless dress and matching cape with skull-themed make-up, although she also wore a Coach shearling, which was no surprise given the temperature. She was accompanied by a man in a suit and full-head mask made out of broken mirrors. 


The Coach store was made-over for Halloween


The parade also featured other mirror men, along with breakdancers, drag queens, skeletons, a werewolf and Bambi the burlesque dancer. Coach’s dinosaur Rexy was also on show. 

Meanwhile the Coach flagship store on Regent Street got a Halloween-themed makeover with its windows filled with pumpkins.

Copyright © 2019 FashionNetwork.com All rights reserved.