×
56
Fashion Jobs
I.T.
Senior Buyer - Bape
Permanent · Hong Kong
CONNECTEDGROUP LTD
qa Director (Textile, us Market Focused)
Permanent · LAI CHI KOK
CONNECTEDGROUP LTD
qa Director (Textile, us Market Focused)
Permanent · LAI CHI KOK
ESTÉE LAUDER COMPANIES
Field Visual Merchandizing Manager, tr hk/mc/tw
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Digital Marketing Manager, Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Accounting Manager - Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Administration Manager, Retail
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Assistant HR Manager, c&b
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant / Marketing Manager - Mnc
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Planner - Global Mnc Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Buying Manager
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Finance Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Marketing Manager - Base China
Permanent · Hong Kong
ESTÉE LAUDER COMPANIES
Corporate Account Manager, Travel Retail
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Assistant Accounting Manager - Global Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Regional Merchandising Manager - Luxury Menswear
Permanent · Hong Kong
ESTÉE LAUDER COMPANIES
Corporate Account Executive, tr hk/mc/tw
Permanent · Hong Kong
ESTÉE LAUDER
Vice President, Marketing, Estee Lauder, Asia Pacific
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Finance Manager - Retail Group
Permanent · Hong Kong
CONNECTEDGROUP LTD
Head of 3d Development (Garment)
Permanent · SAUGUS
CONNECTEDGROUP LTD
Sourcing Specialist (Trims &Amp; Packaging) (eu Buying Office)
Permanent · SAUGUS
ELEGANCE MODEL AGENCY
Agency Assistant
Internship · SHEUNG WAN

Clear Fashion app takes off on mobile

Translated by
Isabelle Crossley
Published
Sep 12, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The eagerly awaited app designed to inform shoppers on what fashion brands are doing for environmental and social causes is set to launch on the Apple and Google Play stores. Originally called Clothparency, the company has now decided on the name Clear Fashion. Around 70 brands are already referenced in the app including fast fashion giants such as Zara, Gap, H&M, and Mango as well as more upmarket brands such as Eric Bompard and Lacoste and luxury brands like Chanel.


The app shows brands’ commitments to NGOs and social issues - Clear Fashion


The app’s prototype Clothparency was launched in July 2018 and allowed developments to prioritise information based on research for the last year. Today, the start-up founded by Marguerite Dorangeon and Rym Trabelsi has taken part in ShowroomPrivé’s Look Forward incubator programme and Lafayette’s Plug&Play accelerator and is now really taking off. The app is designed to be easy to use and allows consumers to look up brands to see their environmental and humanitarian commitments as well as for health and the protection of animals.

The ratings for the brands that are available on the portal are obtained by experts through an evaluation method unique to Clear Fashion. This method brings together public information on the brands with specifications on over 20 categories of social responsibility including environmental, health, and animals etc using Oeko-Tex, GOTS, European Flax, and France Terre Textile.

Conditions for membership include adhering to over 20 specialist organisations including Sustainable Apparel Coalition, Textile Exchange, Better Work, and Worn Again among others as well as as well as four sources of material impact analysis and 17 sources for analysing social risks including Global Slavery Index, Global Wage Report, Fertilizer, and Pesticides.


Formerly Clothparency, the app’s team took part in the Lafayette accelerator programme Plug&Play - Clear Fashion


For its launch, the app has around 20 brand ambassadors that will promote it including Levi’s, Sandro, Maje, Claudie Pierlot, A.P.C, Petit Bateau, Okaidi, Mud Jeans, Atelier Bartavelle, and Loom. Others include Bhallot, Olly Lingerie, Lagoped, Poétique Paris, La ferme du Mohair, La Petite Fabric, The Extra Smile, Muudana, Madame porte la culotte, Phi 1618, and AVN. 

No less than 90% of fashion consumers feel that there is a lack of information on the environmental and humanitarian cost of the products they purchase, according to a survey by Clear Fashion. Asked last year by the French Institute of Fashion, French fashion consumers said they question health risks (40% of survey group), social issues (37%), and environmental issues ( 23%). According to the institute, 20% of French consumers bought a responsible fashion product in 2018.

Copyright © 2020 FashionNetwork.com All rights reserved.