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Published
Jan 20, 2022
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Clean beauty brand Beautycounter names new CEO

Published
Jan 20, 2022

Clean beauty brand Beautycounter announced on Wednesday the appointment of industry leader Marc Rey as chief executive officer.

Gregg Renfrew, founder, executive chair & chief brand officer of Beautycounter. - Beautycounter


Effective February 1, Rey will replace founder, Gregg Renfrew, who will now serve as the company's executive chair and chief brand officer.

Together, they will focus on accelerating the strategic initiatives of the Santa Monica, CA-based brand by increasing brand awareness, as well as bolstering the company's innovative, integrated, omnichannel business model.

Renfrew launched Beautycounter in 2013, which most recently received a $1 billion valuation as part of a majority stake acquisition with Carlyle, in April 2021.

In her new role, Renfrew will expand on areas including community engagement and empowerment, brand innovation and awareness, and social mission and advocacy. Renfrew is recognized for her work for cosmetic reform where her advocacy has resulted in the passage of 10 pieces of legislation since she founded the brand. 

Likewise, Rey most recently served as CEO and global chief growth officer of Shiseido Americas, where he led a portfolio of global brands, including Nars, BareMinerals, Drunk Elephant, and Laura Mercier, with a particular emphasis on the digital and technological development of the group. Prior to joining Shiseido in 2015, he was senior vice president of Coty North America, and president of IDC at L'Oréal USA. 

At Beautycounter, Rey will continue to evolve its omnichannel strategy and to identify new opportunities for brand growth.

"As the founder of Beautycounter, my focus is on the future of our company to ensure we continue to lead our industry toward a better place. Marc is aligned with my ambitious vision for Beautycounter and our continued role in defining the industry's evolution,” said Renfrew. ”His track record of scaling and optimizing businesses, proven ability to develop talented teams, and commitment to changing beauty for the better make him a natural fit as we continue to pursue long-term growth and expansion." 

"I am thrilled to join Gregg and her team at Beautycounter, the undeniable pioneer of clean beauty. Under Gregg's leadership, the company has led widespread industry transformation and a movement that continues to gain momentum," added Rey. ”I look forward to working with Gregg to build on the success the company has achieved over the past decade, and to execute a business strategy that will set us up for continued growth and impact in the decades to come.”

Since its launch, the company has become well-known for its efforts in ingredient innovation and transparency, and in particular for 'The Never List', which ensures over 1,800 questionable or potentially harmful ingredients are never used in its product formulations. 

Beautycounter offers more than 100 products sold online, in physical retail stores, through strategic partnerships, and through its community of independent sellers across North America.

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