Chinese e-tailer Grana opens first U.S. brick-and-mortar flagship

By

Dani Greene

Published
Dec 15, 2015

China's online apparel retailer Grana launched its first U.S. store, The Fitting Room, on December 11 in San Francisco, California. Grana’s Fitting Room is literally a brick-and-mortar location for customers to try on apparel, although customers can still only make purchases online.

Grana offers wardrobe staples, including Chinese silk tops starting at $29 USD and Japanese skinny jeans priced at $49. The company just introduced an Italian Merino Wool collection, which includes Mongolian Cashmere sweaters and scarves for less than $100.

Established by Luke Grana in Hong Kong in 2014, Grana is known for its wardrobe essentials made from luxury materials. Grana acquires linen, silk, denim, wool, and cotton fabrics globally and designs and manufactures the apparel in-house, enabling the company to provide high quality apparel at affordable prices. The company plans to expand across the United States in 2016, primarily via additional Fitting Rooms.