Cherokee inks licensing deals for Hi-Tec & Magnum brands

Global marketer of several apparel and lifestyle brands Cherokee Global Brands has inked new licensing agreements for its Hi-Tec and Magnum brands with Carolina Footwear and the Batra Group. While Caroline Footwear will distribute both the brands in the US and Canada; Batra Group will market and distribute in several countries of the European region.

The agreement with Carolina Footwear grants the rights to manufacture and sell Hi-Tec and Magnum-branded footwear for men, women and kids, along with additional products in the adult outdoor and active footwear categories.

Carolina Footwear will distribute these products in better specialty, sporting goods, department stores, and mid-tier and general merchandise retailers across the US and Canada.

The Batra Group got the rights to manufacture and sell a wide assortment of branded footwear in the United Kingdom, Ireland, Belgium, Netherlands, Luxembourg, Germany, Austria, Switzerland, France, and Scandinavia.

Batra will also manufacture and sell apparel and accessories throughout select regions of Central and Eastern Europe, Scandinavia, the Middle East and the United Kingdom.