Chanel picks Kristen Stewart as the face of new ‘Gabrielle Chanel' fragrance

The French luxury label revealed on Wednesday the American actress, Kristen Stewart, as the face of its new fragrance, "Gabrielle Chanel," named after the legendary French designer who founded the Paris fashion house.

Kristen Stewart, who is already a Chanel brand ambassador, has taken on a prestigious new role for the French fashion house, as the face of the label's latest fragrance, created in honor of Gabrielle "Coco" Chanel.

The muse will star in an advertising campaign featuring a video shot by young British filmmaker, Ringan Ledwidge, and a photo campaign shot by Karim Sadli. However, fashion fans will have to wait until the fall to catch a glimpse of the campaign film.

"Gabrielle Chanel" is a new female fragrance created by Olivier Polge in partnership with the Chanel fragrance creation and development lab. The brand has not yet revealed any of the ingredients selected to create the scent.

A brand ambassador for the French fashion house since 2013, Kristen Stewart notably fronted the campaign for Chanel's "Gabrielle" bag. The actress, who has starred in movies such as "Personal Shopper," the "Twilight" series and "Café Society," also featured in campaigns for Chanel's Métiers d'Art and makeup collections.