Chanel lines up Delevingne, Williams, Stewart and de Maigret for Gabrielle bag campaign

Chanel has announced a star-studded cast for its upcoming ad for the Gabrielle bag, with four heavyweight brand ambassadors fronting the campaign which will be officially unveiled on April 3.

Three big-name Chanel brand ambassadors (Kristen Stewart, Caroline de Maigret and Pharrell Williams) will be joined by on-off Chanel 'face' Cara Delevingne in the upcoming campaign, designed once again by Karl Lagerfeld, the fashion house's creative director.

The company said the four celebs have been carefully selected for their distinct personalities, reflecting the versatility of the Gabrielle bag, which was named after label founder, Gabrielle 'Coco' Chanel, as an accessory to suit all moods and situations.

The bag was previewed at Chanel's spring/summer 2017 fashion show in Paris last October. It has a supple lightweight body fitted on a rigid, thermoformed base to strengthen and stabilise the design. Available in several colours, including black and white, it has an adjustable cross-body strap featuring two signature Chanel chains of braided leather and gold and silver metal. It can be worn on the shoulder, across the body, or both at the same time.

Kristen Stewart has starred in fashion and beauty campaigns for the label for several years. Pharrell Williams teamed with the brand on the short film for Chanel's Paris-Salzburg collection in 2014, along with Cara Delevingne and Karl Lagerfeld. Caroline de Maigret is a Chanel brand ambassador, producer and model who recently launched a lifestyle platform, CdMdiary by Caroline de Maigret, in partnership with the French firm.