Canada Goose commits to recycled and organic materials, sustainable packaging by 2025

By

Jennifer Braun

Published
Apr 16, 2021

Luxury parka maker Canada Goose Holdings is deepening its commitment to sustainability with new goals. 

The Toronto-based company unveiled on Thursday its 2020 Sustainability Report, which includes a new commitment to transition 90 percent of its materials to Preferred Fibres and Materials (PFMs) by 2025. PFMs, such as recycled and organic fibres, will be incorporated in the company’s outerwear, apparel and accessories. 

Likewise, Canada Goose has committed to 100 percent sustainable packaging by 2025. Sustainable solutions will include recycled content and recyclability in packaging used across its manufacturing, direct-to-consumer and marketing operations.

“At Canada Goose, our approach to design is always focused on quality, durability and functionality, while never sacrificing on performance,” said Niamh McManus, design director, Canada Goose. “

We design for generations, not seasons, and our new product-focused sustainable commitments further reinforce that approach.” 

To launch the 2020 Sustainability Report, Canada Goose partnered with world-renowned science educator, Bill Nye, who is a leading voice in the science community and an environmental advocate. 

“Climate change is real. We must act now,” said Bill Nye, advisor to Canada Goose.
“I am proud to partner with Canada Goose. They are working to keep the planet cold and the people on it warm. Working together, I believe we can bring attention to the need to manufacture products sustainably and responsibly. It’s an opportunity for corporate leadership that consumers will recognize and embrace.” 

Building on Canada Goose’s 2019 Sustainability Report, launched in April 2020, the report equally highlighted the progress already made towards its 2025 sustainability goals. 

The brand said it has achieved its target carbon neutrality for company operations for the year as it continues to strive to reach a target of becoming carbon-neutral by 2025. 

It equally joined the Bluesign raw materials standard as an official System Partner, and created the Reclaimed Fur Standard as part of its goal to end the purchasing of new fur by 2022 and remains on track to become Responsible Down Standard (RDS) certified by the end of 2021. 

In January, Canada Goose debuted its most sustainable parka to date, the Standard Expedition Parka, which will help set the standard for the future of outerwear. The Standard’s design generates 30 per cent less carbon and requires 65 per cent less water during production compared to the in-line Expedition Parka.