×
91
Fashion Jobs
BESTEAM PERSONNEL CONSULTANCY LTD.
Global Product Compliance Specialist
Permanent · TIJUANA
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Sales Manager
Permanent · TIJUANA
SHISEIDO
Senior Manager - Marketing, Ipsa
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Logistics & Warehouse Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Head of Product Development And Fit (Garment, Fashion Accessories, Home Textile, Etc.)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager (Baby Wear) - Dongguan
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Finance Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Technical Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Factory Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
General Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
National Business Trainee (3d Artistist / Designer) - 2-Year Programme
Permanent · CLEARWATER
SHISEIDO
Travel Retail - Area Sales Manager, Greater China, Prestige, Cpc & Fragrance
Permanent · Hong Kong
SHISEIDO
Manager - Finance And Accounts (Business Process, Operations & Financial Compliance)
Permanent · Hong Kong
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
NIKE
HR Manager/Assistant Manager - Hrbp (1-Year Contract)
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Graphic Designer (Fashion Promotional Materials)
Permanent · TIJUANA
FOOT LOCKER
Sales Associate - Part Time (Hong Kong, Gala Place)
Permanent · Hong Kong
SHISEIDO
Senior Officer, Corporate Communications
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Influencer Marketing, Clé de Peau Beauté
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandiser (Garment)
Permanent · TIJUANA
SHISEIDO
Officer - Marketing, Nars
Permanent · Hong Kong
Published
May 18, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Burberry unveils major campaign for Olympia bag

Published
May 18, 2021

Burberry has been putting massive support behind the launch of its newest bag design, the Olympia. And following the recent news that it's opening a series of tech-enabled pop-ups to support the launch, it has now unveiled a major new advertising campaign for the bag line-up.


FKA twigs and Kendall - Photo: Burberry/Inez and Vinoodh



The focus the company is placing on this key accessory piece can be seen from the big names it has fronting the marketing push and those behind the scenes of the campaign. For a start, the creative concept stars FKA twigs, Kendall and Shygirl. 

They’re seen in a series of images and videos set against a minimalistic backdrop of marble and Burberry beige. The company said the three women “embody feminine energy, strength, sensuality and freedom of expression”.

They were photographed by more big names — Inez and Vinoodh — with styling by Ib Kamara, make-up by Kabuki Magic, and hair by Jimmy Paul and Lacy Redway. They all worked with Burberry creative chief Riccardo Tisci.



Shygirl - Photo: Burberry/Inez and Vinoodh


“When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity,” he said. “So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity.”

Earlier this month, the company opened the first of a series of pop-ups for the Olympia with a debut in Harrods, London, running until May 30 ahead of a rollout to other key international locations. It came with an AR experience and limited editions. The company is increasingly using technology -- and especially AR -- as it promotes its products and aims to deliver an enhanced luxury experience to its customers.

Copyright © 2022 FashionNetwork.com All rights reserved.