299
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Feb 10, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Burberry unveils immersive Rodeo Drive temporary store makeover

Published
Feb 10, 2022

Continuing its programme of experiential pop-ups and temporary store makeovers around the world, Burberry has today unveiled an immersive SS22 experience at its flagship store on Rodeo Drive in  Beverly Hills. 


Burberry



The luxury label said it’s a “celebration of the freedom of imagination”, and that the “transformational takeover creates a journey through spaces that are unique and unexpected in their sound, texture, and experience”.

It’s all based on Riccardo Tisci’s ‘Animal Instinct’ concept, “inspired by the idea of shifting between infinite possibilities of fantasies and realities”.

What that means in practice is that the exterior of the building is “enveloped by a kaleidoscopic abstract print, evoking forms of camouflage in bubble gum pink, black, and white – a reference to the vivid, curved prints that feature in the womenswear and menswear collections. A sculptural topography glistens through the window displays as a backdrop to runway looks, evoking fantasy”.

But it’s not only about the outside as the story continues inside, “from sculptural topography to stacks of mirrored speakers climbing through the interior staircase”. And in the penthouse, there’s “an intimate viewing room where the presentation film plays on a floor-to-ceiling screen with surround sound audio pivoting between music, wind, and nature – illustrating Riccardo Tisci’s vision for the collection”.

As always these days, it all comes with its own Instagram filter to “bring the flagship storefront to life in new ways. Vibrant patterns emerge referencing the abstract camouflage print immersing customers in the Spring/Summer 2022 Rodeo Drive takeover”.

Copyright © 2024 FashionNetwork.com All rights reserved.