×
870
Fashion Jobs
EASY JOB CENTRE
Senior Business Analyst (Garment Manufacturer) (Ref no.: 055469)
Permanent · HONG KONG
EASY JOB CENTRE
Garment Technician (Woven) (Ref no.: 039588)
Permanent · HONG KONG
EASY JOB CENTRE
Sales Executive (Trims) (Ref no.: 055612)
Permanent · HONG KONG
EASY JOB CENTRE
Diamond Sales Executive (Hong Kong & ap) (Fine Jewelry) (Ref no.: 051416)
Permanent · HONG KONG
EASY JOB CENTRE
Senior IT Manager (Corporate Systems) (Garment) (Ref no.: 055468)
Permanent · HONG KONG
EASY JOB CENTRE
Quality Control Manager(Woven) (Ref no.: 052865)
Permanent · HONG KONG
EASY JOB CENTRE
Assistant IT Manager (Garment) (Ref no.: 054657)
Permanent · HONG KONG
EASY JOB CENTRE
Senior Sales Executive (Fine Jewellery) (Ref no.: 044839)
Permanent · HONG KONG
EASY JOB CENTRE
Supply Chain Manager (Trims) (Ref no.: 055810)
Permanent · HONG KONG
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager (Woven High Fashion)
Permanent ·
AC LINK RECRUITMENT
Merchandising Manager (Retail)
Permanent · Hong Kong
PINE RECRUITMENT LIMITED
Buyer / Senior Buyer - Menswear
Permanent · HONG KONG
UNIVERSAL DESIGN (INTERNATIONAL) LIMITED
Promotion / Hpp / Visual Merchandising Manager
Permanent · HONG KONG
EASY JOB CENTRE
Sales And Marketing Executive (Knit Fabric) (Ref no.: 054128)
Permanent · HONG KONG
EASY JOB CENTRE
Senior Sales Executive (Knit Fabric) (Ref no.: 054129)
Permanent · HONG KONG
EASY JOB CENTRE
Associate Sales And Marketing Executive (Knit Fabric) (Ref no.: 049221)
Permanent · HONG KONG
EASY JOB CENTRE
Merchandising Manager (Sweater) (Ref no.: 054695)
Permanent · HONG KONG
EASY JOB CENTRE
Assistant Merchandising Manager (Sweater) (Ref no.: 054710)
Permanent · HONG KONG
EASY JOB CENTRE
Sales Manager (Garment, Woven/ Denim) (Ref no.: 040735)
Permanent · HONG KONG
BESTEAM PERSONNEL CONSULTANCY LTD.
Technical Manager-- (Garment – Station in Dongguan Office)
Permanent ·
EASY JOB CENTRE
Technical Manager (Woven)
Permanent · HONG KONG
EASY JOB CENTRE
Director (Woven - R&D) (Ref no.: 055733)
Permanent · HONG KONG

Burberry adds online and in-store gaming experience as it targets youth market

Published
today Oct 22, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gamification is a word we hear more and more often in retail today and Burberry has taken that to heart with the unveiling this week of its first online game. It’s yet another method of reaching out to the young consumers that are increasingly important to the brand.


Burberry


Called B Bounce, it’s bringing the gaming experience to customers globally on Burberry.com for the first time. 

To take part, players race a deer-shaped character to the moon, using “supercharged” Thomas Burberry monogram puffer jackets. Once the player has selected a jacket for the character, they bounce upwards between platforms to reach the moon, gaining extra speed by collecting Burberry’s gold TB logos and drones along the way.

But it’s not just about fun. The players will compete for B Bounce prizes. Coinciding with the launch of the label’s new puffer jacket collection, the first prize is a jacket from the new offer, available to players in UK, US, Canada, China, Japan and Korea. And other winners will be awarded custom-made GIFs and virtual Burberry puffers edited onto a digital picture of their choice.

And it’s not only about online either, with the company aiming to encourage both footfall and dwell time as B Bounce will be available to play on the super-sized screen in the brand’s flagship store on Regent Street in London.

Mark Morris, Senior VP of Digital Commerce at Burberry said the company has already experimented with gaming in China, “but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world. We know that they are living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community – and explore our new puffer collection – in this way.”

Copyright © 2019 FashionNetwork.com All rights reserved.