300
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Jul 11, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Britons spend billions on wear-it-once summer fashion for holidays, weddings

Published
Jul 11, 2019

UK consumers are predicted to spend as much as £2.7 billion this summer on over 50 million season-specific locks that they’ll wear only once, a new survey shows.


Summer holidays are one of the key wear-it-once occasions



It underlines the throwaway nature of fast fashion and how Britons are among the world’s biggest culprits for the huge amount of fashion product that ends up in landfill.

The survey of 2,000 people was conducted by Censuswide for charity Barnardo’s and showed that clothing bought for summer holidays is most likely to be worn once and never seen again. Consumers will spend more than £700 million to buy over 11 million items for their holidays, results showed.

And wedding guests are also among the consumers least likely to give a particular outfit a second airing. Each guest will spend an average of just under £80 on their wedding day look and almost 10 million outfits will be worn just once, adding up to a total of £800 million. 

A quarter of respondents would be embarrassed to wear an outfit to a special occasion more than once with 37% of those aged 16 to 24 thinking that way but only 12% of the 55+ group. And 51% said buying new fashion for holidays or festivals added to the excitement of the build-up.

The charity warned of both the environmental and financial impact of this kind of behaviour as the fast fashion sector continues to come in for a huge amount of criticism over its contribution to a number of environmental issues.

Of course, as a charity that sells a huge amount of second-hand clothing, Barnado’s has a clear interest in promoting re-use rather than encouraging people to buy new. And its message clearly isn't falling on deaf ears as survey after survey recently has shown a great many consumers are thinking more carefully about the eco-implications of their fashion purchases, as well as the fundamental ethical issues they raise.

This has also happened at the same time as the resale market has seen huge growth with a number of big-name resale players such as Vestiaire Collective and TheRealReal joining long-established giant eBay in pushing the idea of not buying new much further.

Yet many Britons continue to buy vast amounts of fashion product, encouraged by social media influencers and historically cheap prices.

Copyright © 2024 FashionNetwork.com All rights reserved.