For spring-summer 2011, Boss Kidswear will launch its first collection (licensed by the CWF group) with clothes for newborn and baby girls and boys. With this line, the brand which used to target to 4-16 year olds is expanding its market to the one month to four year olds.

Babywear by Boss

In this first collection, designs available include pin-striped shirts, denim shorts with suspenders just like daddy's, not forgetting playsuits and summer dresses.