Bimba y Lola opens pop up in London

Spanish womenswear and accessories brand Bimba y Lola has launched a pop up store in London’s West End. The two-storey temporary boutique is located at 50 Regent Street, joining the shopping destination’s lineup of premium and luxury brands.

The initiative confirms the brand’s commitment to the UK retail market, where it operates seven standalone stores in some of London’s most exclusive areas.

The first boutique of the Spanish label opened its doors to the public in 2011 at Westfield shopping centre, while the latest standalone store to launch in London opened for business in May this year at 110 Marylebone High Street.

The pop up reflects the brand’s unique personality, presenting the collections against a vibrant pumpkin orange and grey background or in architectural units.

The second floor also includes an installation that showcases the Bimba y Lola universe with six dolls wearing the season’s trendiest looks.

Bimba y Lola, founded by sisters Uxia and María Domínguez, has a global presence in Latin America, Europe, the Middle East and Asia.

Bimba y Lola opens pop up in London

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