Berluti rolls out first e-store
today Jun 26, 2017
Berluti made a name for itself with luxury footwear, and has spread its wings in the last six years or so under the aegis of General Manager Antoine Arnault, becoming a fully fledged fashion label by extending its range to men's ready-to-wear apparel in 2011. Pursuing this objective, the label is treating itself to its first e-tail showcase this year, in addition to the 45 brick-and-mortar stores it already operates, three of them in Paris.
The Berluti e-store went live on 22nd June and presents a wide selection of footwear and leather goods, as well as a range of accessories, from ties to belts, gloves and eyewear. A new item was unveiled especially for the website's launch: a metal and calfskin whisky flask, the most recent addition to the label's set of quirky toys, first introduced in 2014 and designated as 'Toys for Boys'.
The Berluti website's creation echoes the recent launch of the LVMH group's multibrand e-store 24 Sèvres. Berluti is already featured on 24 Sèvres, though only its footwear is available for the time being.
Berluti was founded in Paris in 1895, and showed at the French capital's menswear Fashion Week on 24th June. A sophisticated catwalk show with a sporty vibe, developed by Creative Director Haider Ackermann and featuring also a few women’s items, after last year Berluti launched its first women's shoes capsule collection.
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