Bella Hadid stars in latest Nars campaign

By

Emily Jensen

Published
Jun 21, 2017

Bella Hadid appears in the brand’s latest campaign for its new Powermatte Lip Pigment. However, Hadid will not act as a brand ambassador for Nars since she is already the face of Dior Beauty.

 
In the new campaign shot by Nars’ founder François Nars, Hadid appears alongside male model Justin Gossman. Both models sport a shaggy black haircut by hair stylist Oribe and black nail polish in the rock and roll-inspired campaign, with Hadid wearing a nude-toned lip color from the brand’s new line of lip pigments.
 
The brand’s new Powermatte Lip Pigment will launch first on the Sephora app on July 5, followed by launches at Nars and Sephora stores and online shops. The 20 shades of the new lip color will retail for $26 each.

Though Hadid will represent Nars’ new product, she will not represent the brand as a whole, given her status as the face of Dior’s makeup line. Hadid’s first campaign for Dior Beauty came out in February of this year. 
 
The top model also recently starred in campaigns for Zayn Malik’s Versus Versace collection, and in ads for Nike’s OG Cortez.
 
With her latest campaign, Hadid joins the likes of Stella Tennant, Mariacarla Boscono and other models who have appeared in ads for the makeup brand.