297
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Jan 6, 2017
Download
Download the article
Print
Text size

Belgian bagmaker Delvaux opens largest flagship in Beijing

Published
Jan 6, 2017

Belgian luxury brand Delvaux has recently opened a new store in Beijing, marking the start of retail expansion in the Chinese luxury market.

Located in the trendy north section of Taikoo Li in Sanlitun, the new Delvaux store is the largest retail location in China, joining two other stores in Shanghai and Hangzhou.


Inside the new Beijing flagship - Delvaux


The two-story boutique features an upstairs showroom with white walls and shelving, as well as white couches to offer a blank slate for affluent clients to browse the candy-colored spring/summer collection. Most of the bags are re-imaginings of shapes and styles Delvaux has used for decades.

Until the Beijing flagship debut, Delvaux’s only Beijing locations were small boutiques in Galeries Lafayette and the Yintai Center.

The old-world European brand has surprisingly been a favourite among Chinese millennials, according to CEO Marco Probst.

“Our Chinese clients were a big learning curve for us in the beginning when we started out here,” Probst told a leading Chinese daily. “We learned pretty quickly that you can have a 20-year-old girl buying a bag for $20,000, so the customer profile pretty much changed, putting their average age down to 25 to 30. Chinese clients are completely open and they learn so quickly.”

Delvaux was founded in 1829, and opened its first boutique in Hong Kong in 2014 after being acquired by a Hong Kong investment group Fung Brands in 2011.

 

Copyright © 2024 FashionNetwork.com All rights reserved.