×
176
Fashion Jobs
PHV
Human Resources Officer, Pvh Asia Pacific
Permanent · Hong Kong
PHV
Buyer, Calvin Klein, Seath
Permanent · Hong Kong
PUMA
Manager Fabric Development Apparel
Permanent · Hong Kong
SHISEIDO
Manager - Sales And Operations, Clé de Peau Beauté
Permanent · Hong Kong
SHISEIDO
Senior Manager - Sales And Operations, Shiseido And Drunk Elephant
Permanent · Hong Kong
SHISEIDO
Contract Accounting Officer, Finance & Accounts
Permanent · Hong Kong
PHV
Senior Analyst ii, Business Process, Asia Pacific
Permanent · HONG KONG
PHV
Senior Manager, Strategic Brand Planning & Integration, Tommy Hilfiger Asia Pacific
Permanent · Hong Kong
PHV
Vice President, Shopper Experience, Calvin Klein Asia Pacific
Permanent · Hong Kong
PHV
Marketing Executive, th Hkmo
Permanent · Hong Kong
PHV
Brand Manager, Calvin Klein Asia Pacific
Permanent · Hong Kong
PHV
CRM Executive
Permanent · Hung Hom
PHV
Marketing Executive, Brand Marketing, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
PHV
Vice President, Brand & Shopper Experience, Tommy Hilfiger Asia Pacific
Permanent · Hong Kong
PHV
Visual Merchandising Manager, Hong Kong & Macau
Permanent · Hong Kong
PHV
Manager, Merchandising, Tommy Hilfiger, Asia Pacific
Permanent · Hong Kong
L'OREAL GROUP
CRM Manager
Permanent · HONG KONG
COACH
Specialist, Human Resources
Permanent · HONG KONG
COTY
HR Manager, Hong Kong & Taiwan
Permanent · Hong Kong
PUMA
Senior Manager Fabric Development Apparel
Permanent · Hong Kong
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Marketing (Social Media & Influencer Marketing), Shiseido And Drunk Elephant
Permanent · Hong Kong
Published
Apr 20, 2011
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Beachwear market sees positive growth outlook

Published
Apr 20, 2011

According to a study conducted by the NPD Group in 2009, the swimwear and beachwear market represented 8.6 million euros at the time, making up 4% of the global sportswear market which turned over up to 213 billion euros in sales. Broadly speaking, over the last three years, the swimwear market had an equal if not better performance to that of the global sports market. In fiscal 2008/2009, for example, the two markets saw their sales decrease by 2%.



Victoria's Secret

More specifically, sales in the global beachwear market split into the following categories: products more directed at sport represent 45% of the market with 3.82 million euros, while those for leisure consist of the other 55%, with 4.74 million euros in sales.

In the next coming years, beachwear sales linked to leisure activities could grow in Asia, Middle East, North Africa and Brazil, said the NPD Group, while the sports section in beachwear has a bright future ahead in Western countries where life expectancy is growing and people are giving more and more value to keeping fit in order to avoid health problems. The study group also noted that performance sports is dominated by a handful of brands, while the beachwear market is filled with a multitude of brands, suggesting that there is a growing interest from performance sports brands in this niche.

Finally, the global swimwear market is turning its attention to more cutting-edge technology products, especially in sunscreen for children and also a new generation of thermal swimming costumes that allow you to swim in any type of water.

Copyright © 2023 FashionNetwork.com All rights reserved.