298
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Mar 18, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Banana Republic launches in Australia

Published
Mar 18, 2022

Gap-owned fashion brand Banana Republic announced on Thursday that it has teamed up with its distribution partner, True Alliance, to launch the brand in Australia. 

Banana Republic launches in Australia. - Facebook: Banana Republic


As part of the partnership, Australians will now have access to a full assortment of Banana Republic’s ready-to-wear designs via BananaRepublicAustralia.com.au and DavidJones.com, an Australian luxury department store chain.

Moreover, the brand will be available at select David Jones stores in Australia, allowing customers to engage with the brand in person for the first time within this market. 

Banana Republic is entering the country with 'The New Look' campaign that features silhouettes and branding that is nostalgic and simultaneously contemporary. The campaign was first introduced in the fall, revealing a refreshed identity. The New Look is less about fashion and more about living, while winking at Banana Republic’s heritage with reimagined cult classic pieces.

“We are excited to grow the Banana Republic business in Australia through our partner-based model. Partnering with regional experts like True Alliance allows us to amplify and deliver our relevant, purpose-driven brands to new and existing customers around the globe. We believe that Banana Republic’s explorer spirit will truly resonate in this market, and we are confident that our omni-channel approach will meet the customer where they are,” said Adrienne Gernand, managing director of International, Global Licensing and Wholesale at Gap Inc. 

Most recently, the brand also expanded into athletic wear with the launch of BR Athletics, as well as unveiled its first-ever baby collection. 

“We have long admired Banana Republic’s spirit of aspiration and adventure, including the brand’s unique ability to infuse its explorer spirit with urban attire,” added Gabriel Bastien-Dietrich, True Alliance, Gap & Banana Republic brand manager.

“Its authentic style, wearability and extraordinary quality still amazes me every time I wear the brand. Banana Republic is the perfect fit for the Australian market, and we simply can’t wait to share it with our customers.” 

Copyright © 2024 FashionNetwork.com All rights reserved.