299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Jul 1, 2022
Reading time
3 minutes
Download
Download the article
Print
Text size

Balenciaga to open a couture boutique in Paris

Published
Jul 1, 2022

Balenciaga is to open a path-breaking boutique fully devoted to couture next week in Paris, on the day of the house’s 51st couture show, on Wednesday, July 6.


DR


 
Designed by the house’s creative director, Georgian-born creative director Demna, the ground-floor boutique will be located at 10 Avenue George V, which is where founder Cristobal Balenciaga opened his original couture location, back in 1937.
 
“Couture is where Balenciaga comes from. As a brand it’s where it all started. When I realized how Demna had put Balenciaga back in its rightful place with our first couture show, I immediately felt this was a unique chance. Not to rewrite history but to reinvent the haute couture history of Balenciaga,” explained Balenciaga CEO Cédric Charbit.

Last July, Demna relaunched Balenciaga into couture, with an acclaimed show in the upper floors of the same building, returning the house to couture after a 53-year break, dating to when Cristobal shuttered his business in response to the 1968 student and worker revolt in Paris. Known for his majestic sense of silhouette, unique fabrics and elegant sense of grandeur, Balenciaga is generally ranked as one of the half dozen greatest designers in fashion history.
 
“Haute couture is another craft we want to invest in. It’s an important expression of how we do things at Balenciaga. We realized after last year’s show how important couture was to the house. But we hadn’t realized how much demand there was for more unique product, services and ideas,” added Charbit.
 

A look from Balenciaga's 50th couture collection - Photo: Balenciaga - DR


Charbit stressed that Demna’s store design for the 250-square-meter space “will be a big contrast compared to traditional couture houses, with far more modern and radical architecture.”
 
The store will retail clothing, accessories, eyewear and exceptional objects, highlighting craft. It won’t contain any elements of ready-to-wear. All products are limited edition and can be personalized or altered in the upstairs ateliers.
 
“Ready-to-wear is made by machine. Everything in this store will be made by hand,” the CEO enthused.
 
The Couture Store is designed to display Balenciaga’s know-how and welcome customers who want rare and unique products. The ground floor location will be composed of two spaces, one for women and one for men, both connected to the couture salons above. The store for will be open Tuesday to Friday from 11 a.m. to 7 p.m., and by appointment on Mondays and Saturdays.
 
Charbit sees the store attracting both existing and new clients.
 
“Lots of our clients have expressed the need for couture since the first collection of Demna.  We believe there is great potential and see classic couture clients from elsewhere who are interested. We have also noticed that couture is equally attractive to men and women. We see this as an  opportunity to offer stories, ideas and made-in-France savoir-faire to clients. A space where the best possible service is available with rare and unique products, for High Net Worth Individuals - people with zero restraint when it comes to price. This is one-of-a-kind and the historical address,” he concluded.
 
 
 
 
 

Copyright © 2024 FashionNetwork.com All rights reserved.