×
301
Fashion Jobs
PUMA
Executive, Sales
Permanent · Hong Kong
VF
Senior Finance Analyst
Permanent · 香港
VF
Assistant Regional Merchandising Manager - Men Apparel
Permanent · 香港
VF
Senior Manager, Global Supply Planning
Permanent · 香港
VF
Senior Financial Analyst
Permanent · 香港
VF
Sales Executive (6-Month Contract)
Permanent · 香港
VF
Merchandise Manager
Permanent · 香港
VF
Assistant Finance Manager – Tnf hk & Distributor
Permanent · 香港
VF
Assistant Finance Manager, Product Pricing And Margin
Permanent · 香港
EASTWOOD CONSULTANTS LIMITED
Regional Assistant HR Manager, c&b
Permanent · Hong Kong
PUMA
Manager Fabric Development
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Garment Technician Trainee (Activewear / Sportswear)
Permanent ·
CONNECTEDGROUP LTD
Product Manager (Fashion &Amp; Hardgoods)
Permanent · KWUN TONG
CONNECTEDGROUP LTD
Global Sustainability Manager (Textile)
Permanent · KWUN TONG
BESTEAM PERSONNEL CONSULTANCY LTD.
Senior Business System Analyst
Permanent ·
NIIN
Merchandising Allocator
Permanent · HONG KONG ISLAND
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager (Beauty Team)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Senior Merchandiser / Merchandising Manager
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Retail Operations Manager (Station in Kuala Lumpur, Malaysia)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Manager – Administration
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Production Director/Factory Manager - Garment (Station Vietnam)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Executive/Merchandiser (Garment)
Permanent ·

Asos trials See My Fit AR tool covering wide size range

Published
today Jan 14, 2020
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fashion e-tail giant Asos on Tuesday said it’s trialling See My Fit, an augmented reality (AR) tool developed in partnership with Israeli specialist Zeekit. It offers customers a “simulated view of a product in different sizes and on different body types”. Asos is the first European retailers to use the tech.


See My Fit is being tested by Asos as a way to help e-shoppers better visualise potential purchases



The big challenge for e-tail at present is to give customers a better view of what clothing will look like on their bodies before they have a chance to touch, feel and try it on. This should reduce the huge number of returns that e-tailers have to deal with and there are lots of tech specialists out there working on such products.

See My Fit “aims to help customers make more informed purchasing choices, by better showing how products look on models that more closely reflect individual customers,” Asos said. 

The e-tailer is including 800 dresses in the trial and to use the tech, customers have to click the See My Fit button on one of the dresses, either via desktop or mobile web. Shoppers will be able to choose to view that dress on a range of 16 models in sizes 4 to 18.

The company said that “when a customer selects a model, See My Fit digitally maps the product onto that model in a realistic way, taking account of the size, cut and fit of each individual garment. The resulting images appear similar to real photographs”.

The Israeli company had taken part in a smaller Asos trial back in 2018 but this had only displayed products on up to four different models. Asos introduced its own Fit Assistant that same year, which uses machine learning to deliver personalised sizing recommendations for its customers. 

Last summer, it also tested Virtual Catwalk, an AR experience allowing customers to view models as if they’re walking in the room with them. More than 150,000 customers used it during the trial, which was available on a selection of 90 Asos Design products on AR-enabled iOS devices.

Copyright © 2020 FashionNetwork.com All rights reserved.