Asos to launch its first ever homeware collection next month

By

Barbara Santamaria

Published
Jan 23, 2019

Asos is adding to its own-brand offering with the upcoming launch of its first branded homeware range next month.

The online fashion e-tailer, which has progressively expanded to include cosmetics, styling tools and gifts, already has a selection of homeware products from brands including New Look, Kate Spade, Monki and Sass & Belle.

The inaugural Asos Supply collection will be based on three themes: Eclectic Luxe, Cool Minimal and Global Traveller, providing an extensive range of items for different interior styles.

Statement cushions, chinaware, wall mirrors, rugs, bedding and storage options will be included in the collection, with prices starting from £8.

The launch on February 4 is part of a growing trend of fashion retailers moving into the homeware world to increase sales and add a lifestyle appeal to their brand. H&M, River Island, Zara and Oasis are some of the labels jumping on the trend in recent years.