300
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Nov 20, 2018
Download
Download the article
Print
Text size

Asos rolls out ‘Fit Assistant’ tool powered by machine learning

Published
Nov 20, 2018

Asos is trying to reduce its return rates by rolling out a new sizing tool that will provide bespoke size recommendations based on customers’ order history.


Asos


Powered by machine learning and fit analytics, the ‘Asos Fit Assistant’ will help online shoppers find the right size, the fashion e-commerce giant said.

In addition to looking at a customer’s history of previous purchases and returns, it will offer shoppers the option to answer three questions to get a more accurate result. This will also help give size recommendations to customers who have never shopped on Asos before.

Like many other fashion e-tailers, Asos deals with hundreds of thousands of returns, as many shoppers choose to buy multiple sizes of the same item to find the right size. And return volumes traditionally increase after the holiday season, with hundreds of shoppers returning or exchanging unwanted Christmas gifts.

Asos’ new sizing tool could help it reduce over-ordering and offer a more accurate size recommendation for customers buying clothing for themselves and friends and family.

Andy Berks, digital product director at Asos commented: “We want to do all we can to make sure our customers are getting the right size, first time. This is where Asos Fit Assistant comes in – we can now offer personalised size recommendations across Asos collections, exclusive labels and fashion favourites. Ultimately, we’re here to make our customers’ lives easier, giving them the confidence to shop with us and minimising the risk of disappointment when their Asos parcel arrives.”

Copyright © 2024 FashionNetwork.com All rights reserved.