Afterpay partners with Sephora U.S., Canada next

By

Benjamin Fitzgerald

Published
Jul 14, 2022

Australian buy now, pay later (BNPL) firm Afterpay announced on Wednesday a new partnership with beauty retailer Sephora to offer customers the flexibility to pay in four installments when shopping at the chain's U.S. stores.

Sydney-based Afterpay said the partnership "underscores both brands’ commitment to address their customers’ needs" and looks to "deliver an omnichannel experience that makes purchasing everyday beauty essentials easy, convenient and accessible," to Sephora U.S. shoppers.

"Customers search for Sephora on our Shop Directory App every two minutes and it ranks among one of our most requested retailers with U.S. consumers,” said Alex Fisher, head of sales, North America at Afterpay and Cash App.

“We are thrilled to service this demand, and provide more customers access to Sephora's curated selection of premium products with the flexibility and convenience of using Afterpay online and at their local Sephora store."

The new Afterpay partnership will make thousands of products accessible to more U.S. customers by offering them the option to pay over time with Afterpay online at Sephora.com, at hundreds of stores nationwide, and via the Afterpay app and Sephora app. 

“Convenience and flexibility are core to the promise of a seamless shopping experience at Sephora and our goal is to continue to curate and deliver the most innovative payment options for our diverse shopper base,” said Carolyn Bojanowski, senior vice president, general manager of e-commerce, Sephora.

“With our shared ethos, Sephora’s partnership with Afterpay is a natural fit. Now more than ever, it’s critical to provide both our existing clients and new-to-Sephora shoppers with flexible solutions, and this collaboration allows us to make prestige beauty even more accessible to all.”

LVMH-owned Sephora retails more than 340 curated beauty brands including Sephora-exclusives, Black-owned brands, and other popular brands including Glow Recipe, Fashion Fair, and Rare Beauty by Selena Gomez.

The Afterpay BNPL payment service is anticipated to expand to Sephora Canada later this year.