298
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Translated by
Cassidy STEPHENS
Published
May 23, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

Adidas and Prada launch football shoe collection

Translated by
Cassidy STEPHENS
Published
May 23, 2023

As part of their ongoing partnership, the German sporting goods manufacturer and the Italian luxury brand are launching a joint football footwear collection for the first time. The 'Adidas Football for Prada' collection is a specially designed reissue of iconic Adidas footwear that combines Prada's signature codes with Adidas' high-performance football technologies.


Adidas x Prada collection. - Prada


For the collection, which is aimed at men and women, the two companies joined forces "to explore and celebrate the foundations of their respective DNAs," Prada explains. The result is Adidas performance footwear "reinterpreted with luxurious materials, meticulous craftsmanship and design details synonymous with Prada's Linea Rossa."

The collection features models such as the 'Adidas Football for Prada X Crazyfast', the 'Prada Predator Accuracy' and the 'Prada Copa Pure'. All shoes have an inner lining and an upper "expertly crafted from the finest leather" - a material that Adidas is using for the first time in its football footwear. 

The shoe designs are characterised by the red iconography of the Linea Rossa and a monochrome base of black, white and silver.

For the presentation of the Adidas Football for Prada collection, the two brands teamed up with some of the best football players in the world. Catarina Macario and Paulo Dybala wore the Copa Pure model, while Rafael Leão showed off the X Crazyfast model and Pedri the Predator Accuracy.

As part of the collaboration, an exclusive jersey with the same design codes as the shoe collection will be presented for the FIFA 23 Ultimate Team TM video game. An animated in-game version of the jersey and shorts in black and white has been developed for the occasion, further celebrating the combination of Prada and Adidas, and aiming to translate the partnership from the physical to the digital/gaming world.

The collection will be available in limited quantities from May 22 to 25 via the Adidas Confirmed app, the Prada online shop and in selected Prada shops from May 25. All the models have been priced at 500 euros.
 

Copyright © 2024 FashionNetwork.com All rights reserved.