×
86
Fashion Jobs
BESTEAM PERSONNEL CONSULTANCY LTD.
Chief Financial Officer
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Sales Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Manager/Sales Executive (Denim Fabric)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Executive
Permanent · CLEARWATER
A LA SOURCE...
Responsable Commercial Export Asie (H/F)
Permanent · CENTRAL
SHISEIDO
Manager - Marketing, Professional Business Division
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager (Baby Wear) - Dongguan
Permanent · TIJUANA
BESTEAM PERSONNEL CONSULTANCY LTD.
Garment Technician (Woven)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Garment Technician
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Product Manager (Intimate)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Marketing Executive / Marketing Supervisor / Assistant Marketing Manager
Permanent · CLEARWATER
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Technical Manager
Permanent · TIJUANA
SHISEIDO
Senior Officer - Business Planning, Nars And Bare Minerals
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Global Product Compliance Specialist
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager - Woven (Station in Cambodia)
Permanent · CLEARWATER
SHISEIDO
Senior Business Analyst - Project Management, Information And Technology Transformation
Permanent · Hong Kong
SHISEIDO
Retail Sales Manager, Clé de Peau Beauté
Permanent · Hong Kong
PUMA
Manager, Operations
Permanent · Hong Kong
RALPH LAUREN
Assistant Operations Manager (Citygate)
Permanent · Tung Chung
BESTEAM PERSONNEL CONSULTANCY LTD.
Senior E-Ecommerce Executive
Permanent · TIJUANA
By
Reuters API
Published
Dec 19, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas and Beyonce to launch gender-neutral collection

By
Reuters API
Published
Dec 19, 2019

Adidas will start selling a new collection designed with singer Beyonce on Jan. 18 in a relaunch of her Ivy Park brand that includes shoes, clothes and accessories, mostly in maroon, orange and cream.


Elle's January cover featuring Beyoncé wearing the new collection



Adidas described the collection, which features on the cover of January's Elle magazine, as gender neutral. It includes jumpsuits, cargo pants, hoodies and cycling shorts, mostly featuring signature Adidas triple-stripes.

The German sportswear brand announced it was teaming up with the singer in April to relaunch the Ivy Park brand Beyonce started in 2016 together with British fashion chain Topshop. The company did not give financial details.

The partnership comes as Adidas seeks to attract more female customers, an area where it has lagged bigger rival Nike and German competitor Puma , which saw its sales boosted by a collaboration with singer Rihanna that ended last year.

Adidas does not expect much of an immediate help to sales from the initial Beyonce collection, but it will ramp up over time, Chief Executive Kasper Rorsted told analysts in November.

"You're going to see several launches coming up, but they have no substantial revenue impact and this has been part of the plan all the time. You will see that change throughout next year," the CEO said.

Adidas has eroded Nike's dominance of the U.S. market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams, but Nike has been growing faster in China and Europe, a trend that continued in the latest results.

Ivy Park said last year Beyonce had bought the fitness clothing brand from Topshop.

 

© Thomson Reuters 2021 All rights reserved.