×
789
Fashion Jobs
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Manager
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Group Buying Manager
Permanent ·
EASY JOB CENTRE
Sales Executive (Woven Fabric) (Ref no.: 052774)
Permanent · HONG KONG
EASY JOB CENTRE
Technical Manager (Bra & Underwear) (Ref no.: 036207)
Permanent · HONG KONG
EASY JOB CENTRE
Senior Sales Executive (Woven Fabric) (Ref no.: 054126)
Permanent · HONG KONG
EASY JOB CENTRE
Sales Manager (Woven Fabric) (Ref no.: 054125)
Permanent · HONG KONG
EASY JOB CENTRE
Sales Manager (Woven) (Ref no.: 054677)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
奢侈品牌服飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
E-Commerce Brand Manager 25-40k (T-Mall, Taobao, Wechat Store, Etc)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) Key Account / Category Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
名牌手袋 / 鞋履 / 配飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
Fashion Buyer / Demand Planner / Merchandiser (Rtw, Accessories) 25-35k
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
Human Resources Officer (c&b / Recruitment)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) E-Commerce (Digital) Manager 35 - 50k (Marketing, Online, New Channel, Retail)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
時尚品牌服飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) Production / Operations Manager (Manufacturing, Base in Dongguan)
Permanent · HONG KONG
EASY JOB CENTRE
IT Support (Garment) (Ref no.: 053827)
Permanent · HONG KONG
EASY JOB CENTRE
Analyst Programmer (Hardline / Garment Buying Office) (Ref no.: 047237)
Permanent · HONG KONG
EASY JOB CENTRE
Programmer (Hardline/ Garment Buying Office) (Ref no.: 049608)
Permanent · HONG KONG
HILLMAN ROSS
Senior Manager - Commercial Analysis
Permanent · HONG KONG
HILLMAN ROSS
Assistant General Manager, Technical (Lingerie)
Permanent · HONG KONG
HILLMAN ROSS
Sales & Marketing Executive - Appeal
Permanent · HONG KONG

Active fashion to lead rebound in US apparel sales

Published
today Jul 19, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

According to a recent report from The NPD Group, U.S. apparel retail is set for a resurgence in the next two years, with categories such as sweats, swimwear, sleepwear and dresses driving sales growth as consumers look for both comfort and style.
 

NPD predicts that purchases of active dresses will offset current sales declines in the dress category - Instagram: @Gap


NPD’s latest The Future of Apparel report predicts that spending on apparel in the U.S. will continue to decline in 2019 but should see an uptick in 2021 as active fashion experiences accelerated sales growth.
 
In some categories this upwards trend already seems to be shining through. Over the 12 months ended May 2019, NPD’s Consumer Tracking Service identified that total sales of sweats and active bottoms, for example, grew 8% to $23.6 billion, while sleepwear sales saw an increase of 2% to $7.8 billion.

Furthermore, while sales of dresses have actually seen a decrease of 3% in the last 12 months, totaling $15 billion, NPD expects the growth of the relatively new category of athletic dresses to more than compensate for this decline in the run up to 2021.
 
Swimwear has also suffered this year, with sales dropping 4% to $5.8 billion, but NPD attributes this dip to the late arrival of summer in the U.S. and is confident that the category will see a turnaround setting it up as a growth driver over the next two years.
 
"The future success of the apparel industry will rely on categories that act active but look fashion," explained Marshal Cohen, chief industry advisor at The NPD Group, in a release. "Consumers are craving fashion but don’t want to sacrifice the comfort and convenience of activewear that they’ve grown accustomed to."
 
Indeed, this shift away from pure activewear was evident on Fall/Winter 2019-20 runways around the world earlier this year, with concerns for comfort and freedom of movement being combined with more classic cuts and feminine silhouettes in Paris, New York, Milan and London.
 
"Today’s fashion is about easy style that is functional – an equation brands throughout the apparel industry can and should apply," concluded Cohen.

Copyright © 2019 FashionNetwork.com All rights reserved.