Abercrombie & Fitch names merchandising head as new CEO

Abercrombie & Fitch Co said on Wednesday that Fran Horowitz, the company's merchandising head, has been promoted to chief executive at the teen apparel retailer.

"Fran`s appointment to CEO reflects the leadership she has shown in the turnaround of Hollister, our efforts to provide a compelling, customer-focused shopping experience at both of our brands and, while we have more work to do, the repositioning of the Abercrombie & Fitch brand," said CEO Arthur Martinez.

"She is a talented, creative and dedicated executive who has energized our team around important cultural values, a customer-centric mindset and a commitment to assuring our Company`s success.  Fran`s efforts have earned her the respect of the Board and associates throughout our global operations.  We are confident that as CEO, she is the right person to lead the company forward."

Horowitz joined Abercrombie & Fitch as Hollister Brand President in October 2014. Her resume includes positions as Brand President for Ann Taylor Loft, and Executive Vice President of Women`s Merchandising and Design for Express Inc..  

"It is an honor to lead Abercrombie & Fitch`s efforts to strengthen our performance and reignite our growth," said Ms. Horowitz. "We have made solid progress in our efforts to listen to and provide our customers with shopping experiences that exceed their expectations.  I am pleased to have Joanne, an extremely talented executive, as my partner in leading a best-in-class organization.  I am excited to work with her and the rest of the extraordinary team we have built to position Abercrombie & Fitch for future success." 

Horowitz replaces Michael Jeffries, who stepped down in 2014 after over two decades at the helm.

Abercrombie said Chief Financial Officer Joanne Crevoiserat has been given the additional responsibilities of chief operating officer.