299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Jul 20, 2022
Download
Download the article
Print
Text size

ASOS launches first gaming apparel drop with Fnatic

Published
Jul 20, 2022

It’s being billed as “a first-of-its-kind move for the fashion industry”. It sees global fashion retailer ASOS working with e-sports performance brand Fnatic to curate and launch a unisex collection of gaming apparel.


ASOS/Fnatic


 
Available now, with prices ranging from £28 to £100, the inaugural drop comprises pro jerseys, jackets, joggers, and training tees, across Fnatic's Pro Wear, Summer, Autumn, and core lines.
 
Branded training kits “are ideal for marathon gaming sessions”, while Fnatic's official team jersey, featuring the ASOS sponsor logo, “channels winning team energy” the co-producers said. 

“Super-soft tees and joggers will keep gaming pros comfy as they rival their favourite players. Low-key logo hoodies and sweatshirts are the perfect layering pieces to level up any look”, they added.
 
Vanessa Spence, Commercial Design and Visual Director at ASOS, said: "As e-sports continues to boom, we're seeing GenZ-ers increasingly express their style in both the physical and digital worlds. This is something we're excited to fuel through this partnership, bringing e-sports to life with a curation of apparel for both in and out of the gaming chair."
 
Sam Mathews, Fnatic founder, added: "Bridging the gap between fashion and gaming is something we've been exploring in depth over the last 12 months. This latest launch with ASOS shows the appetite from the fashion e-commerce sector to tap into our Fnatic gaming community, and we're confident this drop will be something both gamers and a wider audience can wear alongside their favourite traditional brands.”

Copyright © 2024 FashionNetwork.com All rights reserved.