300
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Sep 8, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

A long way to go for Longchamp

Published
Sep 8, 2019

No one could fault the staging of the latest runway show of Longchamp, presented in Hearst Plaza at Lincoln Center this Saturday, the first full day of important shows in the New York runway season.


Longchamp - Spring-Summer 2020 - Womenswear - New York - © PixelFormula


The audience perched on bleachers around a giant black marble pool. At the center of which was a massive and marvelous six-ton work of sculpture by Henry Moore entitled "Reclining Figure," a 1965 bronze work of a mother and rock rising from the water. One critic once argued that it recalled the rocky columns of Norman seaside town Étretat, which seemed ideal for a venerable French brand showing in Manhattan.
 
The house had also picked a dream team of largely French backstage staff: show producers Bureau Betak built a neat set of metal pergolas, Michelle Lee assembled a great, young, novel cast – opening with Kaia Gerber and mingling in the luminous Chanel favorite Lily Stewart, while Guido Palau finished the looks with sleek chignons, and Pat McGrath with moody mauves.

However no amount of light-handed styling from Marie-Amélie Sauvé could turn this collection into a hit. The weather gods were kind too: huge, high cumulus clouds and giant shards of blue sky. The only problem was that the clothes were largely formulaic, at best.
 
Too many just okay black nylon parkas, calico kimono cocktails, and plissé silk skirts, for some odd reason worn with athletic bras and Oktoberfest slippers. What on Earth was going on when they were editing this collection? And, quite frankly, the less said about the leatherette shorts, the better.


Longchamp - Spring-Summer 2020 - Womenswear - New York - © PixelFormula


There were a few charming, mint-hued coats, and long, pretty sundial-print dresses. Moreover, the new selection of carry-alls and micro-pliage clutches all looked great.
 
It was just that the clothes that “accessorized” these accessories were often modest and mediocre. In a sublime setting this was, without question, a missed opportunity. In a word, Longchamp’s plans to build a real fashion division have a long way to go.

Copyright © 2024 FashionNetwork.com All rights reserved.