24S introduces selected men’s labels

By

Christel Divert

Translated by
Nicola Mira

Published
Sep 4, 2019

Luxury e-tailer 24S (formerly 24 Sèvres) is introducing a range of men’s products this autumn. On Tuesday September 3, the website owned by the LVMH group revealed its first selection of men’s fashion and luxury labels.

24S was created as a multibrand fashion and luxury e-tailer in June 2017, and since then it has featured women’s products only. Last June, 24S announced it was going to introduce men’s products too, and it now showcases a selection of men's ready-to-wear, accessories and footwear, including a prominently displayed range of directional sneakers.

For the launch, 24S is highlighting a remarkable collaboration with 20 labels, consisting of 40 unique items. Among them, a tie-dye raincoat by Dries Van Noten, a work jacket by Bleu de Paname, a ‘Paris la nuit’ hat by Editions M.R, a sport jacket by Koché, a pair of dark grey suede boots by Weston and a khaki backpack by Bleu de Chauffe.

The products are available in over 100 countries worldwide. 24S pledges to offer “an unrivalled range and service, by showcasing the best in fashion to its customers from all over the world. At a time when consumers and their preferences are constantly evolving, men’s fashion is a key element of this pledge,” said Ian Rogers, chief digital officer of LVMH.

The range of men's labels introduced by 24S focuses on the premium and high-end segments, but also includes some select urban and sportswear brands at more affordable prices. Among the labels introduced are Balenciaga, Celine, Dior, Givenchy, Loewe, Kenzo, Marni and Prada, alongside Acne Studios, Barena Venezia, Jacquemus and Roberto Collina.

The urban segment is represented notably by Bleu de Paname, Colorful Standard, Nudie Jeans and Woolrich. On the footwear side, the range includes sneakers by Common Projects and Officine Generale (from €360), by Zespa (from €255), Axel Arigato (from €180) and some of the more affordable models by Vans, Reebok and Adidas, starting from between €65 and €80.