​Maison Martin Margiela launches MM6 pop-up shop in Miami

By

Kate Dingwall

Published
Nov 14, 2016

MM6, a diffusion line of Maison Margiela, has opened up a pop-up shop in the heart of the Miami Design District. The pop-up opened its doors on November 11th, and will remain open until Art Basel later this month. This is the brand's first pop-up in the United States.

The shop is popping up in a 170-square-meter retail space, designed like the majority of Margiela retail spaces in a silver, white, and chrome-colored minimalist décor but with an edginess from concrete floors and other industrial details. To soften the effect, plush mirrored disco balls are scattered on the floor and the walls are covered in velvet wallpaper.

MM6 is Maison Margiela’s more casual, street-wear focused diffusion line and launched in 2012. The line picks up on all concepts found in the main Maison Margiela line but sits at a lower price point and offers a more casual aesthetic.

This year’s Art Basel Miami runs from December 1-4.

The pop-up is located at 173 NE 40th Street, Miami FL.