​Flannels partners with The Couture Club to launch online capsule collection

By

Nigel TAYLOR

Published
Sep 13, 2021

Multi-brand lifestyle fashion retailer Flannels has collaborated with ambitious Manchester-based fast-fashion retailer The Couture Club, launching a capsule collection online.

Offering “womenswear essentials and outfit builders”, the collection expands Couture Club’s presence from three UK-based stores, including its Trafford Centre flagship, while developing its online associations which already includes ASOS, Lyst and Zalando. 

The new collection features 23 styles include women’s hoodies, joggers, tops and leggings, all based around a neutral colour palette of dark and nude shades. Prices start at £14.99 and include The Couture Club’s popular satin bomber jacket at £74.99. 

Established in 2015 with just £5,000 and currently valued at £15 million, The Couture Club business bases its success on offering “trending street styles with premium quality at high street prices”. 

“Affordable, approachable and aspirational”, the chosen brand name “reflects the individuality and uniqueness of each design to build more than just a brand, but a community.”

Couture Club’s spokesman Scott Shashua said: “We have more to come, forever keeping our customers in mind and at the core of the brand. The team can’t wait to reveal what’s next in store”.