​British label Missguided launches in India

By

Barbara Santamaria

Published
Dec 17, 2015

British online shopping destination Missguided will now be available in India thanks to an exclusive partnership with e-tailer Jabong. According to various local reports, the brand will be available via a dedicated shop-in-shop on the Jabong website from Thursday 17th of December.

Jabong is an Indian e-commerce portal that has also launched international brands such as Topshop, Topman, Dorothy Perkins and Miss Selfridge.

Missguided was founded in 2009 by Nitin Passi and sells bold and trend-led clothing for a young segment. In the past few years it has grown to a £86 million turnover, and it aims to reach £150 million in sales by March 2016.

This year is also launched in the American department store Nordstrom, and transferred to a new 45,000 square feet office in Manchester.