Levi’s has been ranked as the most intimate brand in the apparel industry in a recent report. Brand intimacy is a new paradigm that leverages and strengthens emotional bonds between a person and a brand.
Size NorthAmerica, an initiative to conduct an anthropometric measurement survey across the the U.S. and Canada, will collect data on human body shapes to update sizing charts being used by the apparel and auto industries.
Egypt's prized cotton has become so scarce as production has fallen that most supplies sold under its brand name last year were fake, but there is hope in the revived interest of cultivation of the long-neglected crop.
Acknowledging the growing role women play in India's key cotton sector, state governments, farming groups, and private industry are training women to lead farms, teaching them about crops, irrigation, and finance.
Amazon.com Inc warned on Friday that government actions to bolster domestic companies over foreign competition could hurt its business, in a potential reference to U.S. President Donald Trump's "America First" agenda.
Indian cotton exporters have cancelled orders for around 25,000 bales and postponed shipments of about 200,000 bales by up to a month after a supply shortage pushed up local prices, industry officials told Reuters.
Counselor to U.S. President Donald Trump Kellyanne Conway on Thursday promoted Ivanka Trump's clothing and jewellery line, further fuelling the debate of the President's potential conflict of interests.