Nike has made history this Pride month. The sportswear company has chosen the dancer Leiomy Maldonado, a black trans woman, to star in its latest campaign. Maldonado appears in the video ad for its Betrue collection.
Gerry Weber may have its problems at the moment with ongoing losses and the departure of its retail chief last week. But the company was upbeat Monday as it revealed Eva Herzigova as its new face for the AW17 campaign.
UK shopping centres giant Intu is launching a huge digital ad screen in its Victoria Centre in Nottingham. It’s designed to engage shoppers and, interestingly, has responsive content tailored to their consumer profiles.
The San Francisco-based skincare company is asking its fans to upload makeup-free selfies with the hashtag #RFGoNaked. For every selfie posted, Rodan + Fields will donate a dollar to Prescription for Change® Foundation.
The Italian fashion house has teamed up with the "Life of the Party" singer to launch its first collection of touchscreen smartwatches, presented at the Emporio Armani spring/summer 2018 menswear show in Milan, Italy.