299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
By
AFP-Relaxnews
Published
Nov 6, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Yves Saint Laurent ‘Opium' goes gold for special 40 anniversary edition

By
AFP-Relaxnews
Published
Nov 6, 2017

Yves Saint Laurent Beauté has called on artist and gilder Manuela Paul-Cavallier to transform the bottle of its iconic "Opium" fragrance, celebrating 40 years of success and audacity. With a gold finish, the anniversary edition goes on sale in a very limited quantity from early November.

Yves Saint Laurent Beauté


The story of the legendary Opium fragrance began in 1977 when the scent was created on the initiative of Yves Saint Laurent, the designer named "King of Fashion" by Time magazine that same year.

This now iconic fragrance was, however, banned on its release in Australia and the Middle East due to its name, evoking a drug. In reality, Yves Saint Laurent chose "Opium" to symbolize an addiction to life and love, translating the passion that can unite two people right from their first spellbinding look. 

The fragrance went on to be a huge success worldwide, notably in France, where sales were reportedly 15 times greater than expected. 

As well as shaking up the codes of ready-to-wear and couture, Yves Saint Laurent's Opium broke with perfume tradition. Rather than opening with the usual hesperidic notes, this oriental fragrance has top notes of mandarin, combined with floral middle notes of jasmine and miniature carnation, and a base comprising amber and patchouli.

Moreover, charismatic and passionate personalities including Jerry Hall, Linda Evangelista, Kate Moss and, more recently, Emily Blunt, have all fronted the perfume.

The scent's bold bottle also stands out, finished since 1977 in an opaque red lacquer with a glass window offering a glimpse of the fragrance within. The bottle, which is inspired by small Japanese lacquered cases called inrō, is accompanied by a black silk tassel with a bead, bringing a couture touch to the design.

To celebrate the scent's 40th anniversary, the label has invited artist and gilder Manuela Paul-Cavallier, who trained in Italy, to rework the iconic bottle. To mark the milestone, the bottle comes finished with touches of gold -- a metal dear to Yves Saint Laurent -- applied with pointed brushes using various meticulous and highly skilled techniques. Plus, the emblematic tassel is hand-made by a Moroccan female cooperative.

Just 20 hand-numbered bottles of the 40th-anniversary edition "Opium" Extrait de Parfum will be available. They go on sale from early November, priced €2,000 for 15ml.

Copyright © 2024 AFP-Relaxnews. All rights reserved.