Yoox Net-a-Porter launches Ferrari online store

Fashion giant Yoox Net-A-Porter has designed and launched a new online store for luxury Italian auto manufacturer Ferrari.


Photo: Yoox Net-A-Porter Group

The online platform offers Ferrari-branded clothing, accessories, bags, watches, shoes, eyewear and fragrances for men, women and children, as well as collectible items like scale models and other merchandise.

YNAP manages a strong list of online flagship stores for luxury brands, including Chloé, Isabel Marant, Lanvin, Moschino, Valentino, Marni and Armani.

The new Store.Ferrari.com uses the group’s technology and logistics platform, allowing for full customisation. Ferrari can incorporate new functionalities such as on-site personalisation, and the site has been designed in line with Ferrari’s design ethos to resonate with a customer base keen to engage more extensively with the Scuderia Ferrari brand.

The online platform will also benefit from YNAP’s global network of distribution centres, from New York to London, Dubai to Hong Kong, serving 101 markets.

Paolo Mascio, president of the online flagship stores division at Yoox Net-A-Porter Group, commented: “Ferrari is one of the most dreamed-of luxury brands and I’m proud that YNAP is the exclusive online retail partner for Ferrari’s online flagship store.”

To support the launch of the digital store, YNAP is launching an international multi-media campaign, which will integrate a mix of online communications channels.

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