WE fashion launches web shop for business attire

By

Shomara Roosblad

Published
Oct 6, 2017

Fashion retailer WE fashion is targeting employers with the launch of Dress your Crew, an online shop selling business attire. The retailer revealed the new venture on 5 October.

Dress your Crew offers collections for men and women. The menswear collection is priced between €3.30 and €247.92 and consists of sweaters, t-shirts, polo shirts, blazers, suits, footwear, accessories and underwear. For women, Dress your Crew offers coats, dresses, skirts, jeans, trousers, basic wear such as singlets, tights and footwear. The products are priced between €3.30 and €107.43. All prices on the web shop are shown exclusive of VAT.

Some products are sold individually, while other items are sold per 10. WE fashion also offers employers a discount if they buy products in large volumes.

“We noticed that especially companies in the hospitality industry ordered large numbers of the same items from [the regular store] us. With this new online platform, we are now able to offer this group even better service, and show other potential customers that business clothing does not have to be boring at all,” said Patrick Dicker, Head of Online Partnerships at WE Fashion.

With the launch of Dress your Crew, We Fashion targets both small companies such as a start-up with a small team, as well as larger businesses such as hotel chains.

The brand is available via 230 stores in the Netherlands, Belgium, Germany, France, Luxembourg, Austria and Switzerland. WE fashion also operates via its own e-store, online partners and the WE app. The international distribution center and the company’s headquarter are based in Utrecht.