Vip.com hosts Chinese fashion showcase during LFW

Chinese flash sales site Vip.com and the British Fashion Council presented four Chinese designers in a multi-brand catwalk show at the BFC show space at The Store X, 180 Strand on Thursday.


Stephanie Phair, chairman at BFC; Susan Sun, VP Merchandising at VIP.com; Tony Feng, VP Marketing and Caroline Rush, CEO of the BFC - Vip.com

With a line-up of designers including Mukzin, Bailuyu, A Life on the Left and Kisscat, the catwalk presentation marked the first ever sponsorship collaboration between London Fashion Week and a Chinese retailer.

"This debut show by Vip.com highlights the growing creative and business relationship between the fashion industries of the UK and China,” commented Caroline Rush, chief executive of the British Fashion Council.

“There is a growing appetite for innovation and creativity in China, with a lot of international fashion brands having strong presence in the market but also increasingly, with Chinese designers being exported to global markets. These designers are particularly significant to London Fashion Week as many had their education and training here and highlight the vibrance, diversity and openness of our city.”

The show was livestreamed via Tencent Fashion and received over 3 million views on Thursday. A selection of the items have now launched on Vip.com, which is the third largest online retailer in China after Alibaba and JD.com.

Susan Sun, vice president of Vip.com and head of merchandising said: “Fashion in China now mixes tradition with a modern spirit and the selection of designers coming to London range from established names to the most directional, insider labels about to break through to global industry acclaim. We are so excited to give them the forum to walk their designs onto the international fashion radar."

The Chinese fashion showcase was the first event in London Fashion Week’s schedule, which officially kicked off on Friday. Over 80 designers and 100 brands will showcase their collections to buyers and industry insiders over the next five days. 

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