Video shopping service GoInStore gets expansion boost, targets global growth

By

Sandra Halliday

Published
Oct 31, 2017

A video shopping service that aims to bridge the gap between physical and digital shopping has received a boost and has been added to the Mayor of London’s GoToGrow programme.

That’s an important milestone for GoInStore as the programme is designed to help London-based growth companies to grow even faster and particularly to take their offer international.

The company’s technology offers online shoppers a live-stream video to help bring the in-store experience right onto their desktop or mobile device screen. The aim is to help boost the conversation rate of digital channels that currently lag behind physical store conversion.

And earlier this month GoInStore also announced that it had been accepted onto the Intu Accelerate programme, run in partnership with innovation specialists L Marks. Alongside six other start-ups it joined forces with the UK shopping centres giant “to change the way people browse and shop” in the run up to Christmas using its technology.

Of its latest development, GoInStore co-founder André Hordagoda said the company is hoping the link with the GoToGrow programme will help it as it looks to expand its existing business in Europe and North America as well as moving into new markets.

So far the company is mainly working with non-fashion clients such as electricals maker Dyson, Porsche Museum and German musical instruments retailer Thomann. But the potential for the luxury fashion sector is clear as consumers increasingly become tech-focused and expect more ‘physical’ experiences online. And the results of the link-up with Intu will be interesting to hear about post-Christmas.

The Mayor of London’s scheme is free to join and gives members access to business mentors with specific experience of expanding into key geographies and sectors, as well as the chance to join trade missions to reach new markets.
Future trade missions as part of the programme include trips to France, Dubai and Australia with connections being made with local retailers.